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An Interview with Troy Stein

In this interview, Troy discusses Camtasia, his role at TechSmith, PowerPoint and more.


Troy Stein Troy Stein is Camtasia Studio product manager at TechSmith Corporation in Okemos, Michigan. He has over a decade of experience in technology services and product management and has worked with start-ups, Fortune 500 companies, and small businesses. In addition to developing the strategic product roadmap and promotion of Camtasia Studio, he works with TechSmith’s development team and customers to formulate new releases. Camtasia Studio has become the world’s most popular and leading screen recording application. Troy holds a bachelor’s degree in psychology from Brigham Young University and an MBA from the University of Michigan. Troy resides in Ann Arbor, Michigan, with his wife and five children.

Geetesh: Tell us more about yourself and your role at TechSmith?

TechSmith Troy: I’m 35 years old. My wife and I grew up in Menlo Park, California. We started dating when we were 16. And 20 years later, we are the happy parents of five beautiful kids, four girls and one boy. I am fortunate to have worked at Cisco Systems and Netscape and run my own multimedia company, prior to coming to TechSmith.

Currently, I’m the product manager for Camtasia Studio. I'm primarily responsible for the product, its direction and promotion. I love the job. Working with great software, developers and customers. What more could you want? Well, I guess being located in Maui, would be nice.

Geetesh: How has Camtasia evolved over the years? Also, what led to the Camtasia add-in for PowerPoint?

Troy: In 1999 Camtasia Studio was an alternative to Lotus ScreenCam. Over time, Lotus dropped out of the game, and we pressed forward with the development.

We’ve found that people use Camtasia studio for a great variety of applications. Now, forgive me if this sounds really marketing-ish, but essentially, people were using Camtasia to communicate visually. You know, creating training, demos, presentations… Well, we knew for certain that some of our users were recording PowerPoint. They were pretty valiant because doing it with older versions of the software was hard to do. So, we set about to make it easier and richer.

Geetesh: How is Camtasia used in both typical and non-conventional scenarios?

Troy: Typically, the people record marketing presentations and classroom lectures. A somewhat less typical, but popular use of our add-in for PowerPoint is in rehearsing and improving presentations. Frankly, this one surprised me. I used it to prepare for a trade show. But I didn’t think others would rehearse with it. I was wrong.

Geetesh: How do you typically use Camtasia?

Troy: I use it the same way most folks do: I record ‘how-to videos,’ showing people how to do something in the software application. And I record marketing presentations that I give with PowerPoint.

Geetesh: How do you typically use PowerPoint?

Troy: I have the Tablet PC. I love it! I love using the inking capabilities of PowerPoint during my recordings. I take notes on what people say right on my PowerPoint slides. It becomes a lot more interactive when people see that they are contributing to the presentation.

Geetesh: How important is the use of Camtasia in sectors like education? Can the Camtasia add-in play a significant role in this area? Does TechSmith provide additional benefits to this sector?

Troy: Colleges and universities want to deliver more courses online. Take the Dallas community college system. Traditionally, they've reached 100,000 students in their geographic area, by connecting teachers with students in a classroom. But, why should they be restricted to students in Dallas, or Texas or even the United States? One thing that our customers tell us is that Camtasia Studio helps them deliver a completely online course, or create a hybrid course, one in which online lectures reflect exactly what happened in the classroom earlier that day.

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Pictures in Presentations

Is a picture is worth a thousand words? You probably have heard this adage so often that we decided not to repeat this phrase throughout this book! Now here’s some more info: the human brain uses a larger part of its area to store visual information rather than textual content. And that’s possibly because a picture describes so much more than text.

Go and get a copy of our Pictures in Presentations ebook.

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