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What is Animation in PowerPoint?

Learn what animations is and how to effectively plan animation for PowerPoint.


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Product/Version: PowerPoint






In the simplest sense, animation is something that makes slide objects move on a slide. And slide objects can be anything on a slide, these include text, pictures, charts, SmartArt graphics, shapes, even movie clips.

In this series of learning tutorials, we'll show you how you can add animation, and then remove, change, reorder, and sequence animation. You'll learn more about the types of animation, and animation speed too.

But first let's consider if we really need to add animation at all to any slide object. Animation is something that can never be ignored -- by the presenter or the audience -- and depending upon what type of animation you added to a particular object, you might have added a perfect emphasis to an important component on your slide -- or you may have highlighted an unimportant part of your presentation, and distracted your audience!

As you can see animation is a very powerful tool in the PowerPoint scheme of things, and a little planning and thought before adding any sort of animation is paramount.

So how do you effectively plan animation? That's simple -- if you follow these guidelines:

  1. If you believe animation will enhance and add value to a slide, consider adding it -- otherwise just forget the idea.
  2. Once you have found a slide object that can benefit from animation, spend some time considering what type of animation will work best -- look closely at the slide, the subject, the audience, and the visual periphery around the slide object -- just observing these will give you a better idea of what can work best.
  3. Look carefully at animations that others have created in their PowerPoint presentations -- when you get some free time, try to replicate them. If possible, request the original PowerPoint file and deconstruct the animation.
  4. Keep your eyes open -- animation is all around you: in movies, the weather report on TV, in advertisements, the web, Flash movies -- you'll find so much being shown on LCDs in airports, conference centers, even railway stations. Look at these styles, and try to recreate them in PowerPoint.
  5. Show animations you have created to friends and colleagues -- a little time spent in discussing these issues with like-minded folks can bring in so much inspiration!

Pictures in Presentations

Is a picture is worth a thousand words? You probably have heard this adage so often that we decided not to repeat this phrase throughout this book! Now here’s some more info: the human brain uses a larger part of its area to store visual information rather than textual content. And that’s possibly because a picture describes so much more than text.

Go and get a copy of our Pictures in Presentations ebook.


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