by Geetesh Bajaj, June 16, 2015

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If PowerPoint represents something more than anything else, it is the slide - and while you can use a white slide bereft of any graphic treatment, more often than not you will want to use something else. That's because the background elements of a slide are a representation of the brand of your company, or even an expression of your personality.

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Formatting Picture Placeholders

When you are working with multiple pictures on a slide, their position, formatting, and size may be required to be the same across successive slides. This can be achieved manually using resizing and aligning options -- although you will use an inordinate amount of time making sure that the pictures look consistent slide after slide. Even then, there are chances you may not be too happy with the results or the time it takes to make these changes. You can get over this problem by using a new slide layout with a picture placeholder. As we learnt in previous tutorials, a placeholder is a boilerplate container that you can use to fill in with all sorts of content types such as text, pictures, charts, SmartArt graphics, etc.

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Create Custom Shaped Picture Placeholders

Do you want your pictures to be contained within shapes that look like frames? Or maybe you want to use silhouette style placeholders for your pictures? Yes, this is possible! Yes, this process is a little involved -- but we'll hold your hand if you promise to follow all our steps in sequence!

Add Your Logo or Graphic to the Slide Master

You may have observed an omnipresent company logo in many slides -- and that raises a question: do you really need to have a company logo on all your slides? First, it takes a fair amount of space. Secondly, the audience knows which company the speaker belongs to since that information is almost always placed on the first slide. Also speakers do introduce themselves and their companies -- so do all slides need that extra branding? All these questions are fair, and there are equally fair answers for them. You should certainly add a company logo to your first slide, and then place a more subtle or watermarked logo on the rest of the slides -- or even no logo at all. Fortunately, PowerPoint makes it easy to add a logo to all your slides -- and then you can make it sure that some slides have no logo at all or even a more understated version of the logo.

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Add and Rename Slide Masters

In your presentation, a Slide Master is the element that influences everything -- be it the slide background or the fonts used for text. Despite having different layouts, all slides in a presentation share a common look, which is provided by the Slide Master. So how do you know how many Slide Masters your presentation contains? And how do you add another one? In fact, why do you need another Slide Master at all? Whatever your opinion may be, it's actually quite easy to add a new Slide Master.

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Duplicate Slide Masters

Duplicating a Slide Master is a little different than adding a new Slide Master from scratch. And it's a smart option because you don't have to make the same changes all over again -- let's explain this with a scenario. Imagine you have formatted your existing Slide Master by applying a Background Style, adding a logo, or even adding your own Picture placeholder layout. And now you want a new Slide Master that's almost the same as your existing one -- but you want a different Theme Colors set to be used. For such a small change, it is advisable that you duplicate your existing Slide Master and make the small changes instead of starting all over again with a new Slide Master.

Working With Picture Slide Layouts

In PowerPoint Slide Layouts are a very useful feature because they let you use a boilerplate arrangement of placeholders repeatedly, resulting in slides that are laid out consistently. And yes, you can also create your own custom Slide Layouts. While very few users create their own custom Slide Layouts, even fewer will create a custom Slide Layout with pictures! That's regrettable since Picture Slide Layouts can make your slides look so unique. In this tutorial, we will show you how easy it is to create your own Picture Slide Layout in PowerPoint 2010.

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