Christina Deatherage (pictured to the left) serves as
Vice President of Sales and Marketing for ShowLogicTM for Catevo.
Prior to joining The Catevo Group, she worked for IBM/Lenovo where
she held various marketing, sales and strategy positions. Tina
brings over 10 years experience in the technology industry, including
positions with software and hardware companies. She has a wide
array of expertise in market planning, product/service launches,
sales strategies, and strategic planning.
Geetesh:
Tell us more about yourself, and your work at Catevo
Christina:
Ever since I was a child I have loved technology. In college
and graduate school, I studied communication and was heavily
involved in website development when the Internet first started
taking off. After graduate school I handled sales and marketing
for a small software company and learned a great deal about
software development. Next, I moved to IBM where I held various
marketing and strategy positions that I continued with Lenovo
when my division was acquired by them. After spending nearly
14 years with technology companies, I decided to expand my
experience; I wanted to connect directly with customers in
more of a business development and sales aspect. I wanted
to be on the street.
I found The Catevo Group and immediately
felt very at home leading business development efforts in
this marketing, advertising and public relations firm backed
by a strong technology focus. Catevo had developed a software
tool for one of its customers and we began using it in our
business development efforts to showcase our services.
Every
time I went on a sales call, people would ask about the tool
we were using. My wheels started turning, and I did an opportunity
analysis of the marketplace. While there were many offerings,
none functioned like ShowLogic. Shortly thereafter, I assumed
the role of managing the technology and consulting teams
at Catevo, so I enlisted the help of the developers to fine
tune the product. I am now in charge of the sales and marketing
for ShowLogic and lead the development and support of the
application.
Geetesh:
You just launched the ShowLogic presentation
platform. Can you tell us more about this tool.
Christina:
ShowLogic is a software tool that offers sales and marketing
professionals the ability to effectively organize and present
information. I believe what makes it so unique is its ability
to turn a pre-determined sequential monologue back into a
conversation. Using PowerPoint, animations, still images
and other visual media, ShowLogic can really capture an audience’s
attention and cater to their interests. And, depending on
the situation, ShowLogic can also be used with a touch screen
so that your audience can navigate through your media independently.
The ShowLogic presentation platform includes three primary
components:
ShowLogic Administrator – Allows
a designated administrator to create, organize and modify
presentations and various “collections”.
Figure 1: ShowLogic Administrator
ShowLogic
Presenter – Allows additional users to share the
presentation with the audience; users don’t have
the ability to modify or change media or the structure
of the presentation
Figure 2: ShowLogic Presenter
Figure 3: ShowLogic Presenter
ShowLogic
Importer – Allows presenters to package and
quickly add additional presentations to their presenter library.
Geetesh:
What are the features that set ShowLogic apart from
any other similar platforms.
Christina:
With ShowLogic, you lead the conversation: You can create a
true dialogue – supplemented with rich media – by
accessing elements in any order, at any time.
Complete integration: You can store, access and present an incredibly wide range
of media files in a single player (everything from PowerPoint® presentations
to Flash® animations to Windows Media® videos and
more).
Painless Customization: You can easily personalize
the ShowLogic interface itself for your organization or each
presentation session. Communicators can quickly copy, rearrange
and facilitate the same presentation in many different ways.
Built-In Surveying & Tracking: Particularly useful for
trade shows and gathering feedback, the survey features can
be used before, during or after a presentation to identify
what matters most to your audience and capture their reactions
to your materials. Separately, ShowLogic also tracks each
presentation: every move, the sections of greatest interest,
the time spent on each page, and answers to the survey questions
are automatically captured for later analysis.
You control
the message: Because editorial control rests with the administrator,
you decide which content your colleagues (as presenters)
can and can’t change.
Geetesh:
What support services do you provide for organizations
that want to deploy ShowLogic?
Christina:
Customers who purchase ShowLogic are entitled to online support,
phone support and email support when they sign a software
license and maintenance agreement. They also receive free
upgrades and software updates as long as they are up to date
on their maintenance.
In addition to standard support, Catevo
provides training, installation and customization services.
We want our ShowLogic customers to have success using the
tool and tailor these services to meet our customers’ needs.
Also available are branding and skinning, interactive media
development and a number of other complimentary services
that can help customers get the most value out of ShowLogic.
Geetesh:
How does ShowLogic add value to content saved
as PowerPoint presentations? Does it complement PowerPoint?
Christina:
I would say ShowLogic is like a supplement to PowerPoint. If
a presenter has several types of supporting media, ShowLogic
can be an excellent repository for housing and presenting
that media along with the PowerPoint presentation.
When an
individual creates a PowerPoint presentation, they may want
to share supporting files. Depending on the file, they can
embed the supporting material in PowerPoint or house it externally
and jump between the slides and other applications to highlight
what they are discussing.
With ShowLogic, the supporting
media files as well as the PowerPoint presentation itself
are all hosted within a single environment that allows the
presenter to move between them seamlessly. There’s
no chance of accidentally showing the boardroom the non-business
background on the presenter’s laptop.
In addition,
with ShowLogic’s touch screen capability, individuals
can self-navigate through a presentation without having to
know the entire presentation design.
With ShowLogic’s
backend tracking, a presenter can easily analyze which parts
of the presentation an audience was interested in so you
know how to follow-up with that individual after a meeting.
Geetesh:
How can an end-user sign up for a demo, or a trial?
Christina:
We provide free online demos as well as a 30 day free trial
to prospective customers. To sign up for an online demo or
to request a free trial, individuals can submit a request
on our website at www.show-logic.com or contact me via e-mail
at
Geetesh:
Do you want to share some trivia with Indezine readers
on an unconventional use of ShowLogic, some future plans, or
any message you have for them?
Christina:
I recently used ShowLogic to showcase images of my family vacation
to Disneyworld. I created sections for each park and then loaded
the images into ShowLogic so I could share them with family
and friends. It was similar to having an online photo album,
but better because it allowed me to easily organize my photos
and access them quickly, regardless of the format.
ShowLogic
has a number of different applications. We have found that
people who gain the most benefit are those that combine several
different types of media such as PowerPoint, animations,
still images, charts and websites. By varying the types of
media, moving easily between that media and allowing the
audience to drive the conversation, users are sure to keep
an audience connected and excited about the information being
presented.
