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Case
Studies
Using Cartoons in PowerPoint
by Geetesh Bajaj, February 27th, 2004

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 About
Dan Rosandich
Dan Rosandich (self-caricatured and pictured to the right)
creates cartoons for various media including PowerPoint presentations.
Dan has a ready library of cartoons available for licensing.
He also creates custom cartoons. Look at his site for more
info:
DansCartoons.com
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Introduction
The Story
An Interview
How it works
Showcase
Conclusion

Introduction
Using cartoons within PowerPoint slides can be an amazing route
to add a light moment or highlight attention towards a strong point
- either way, it is a great concept that is going places as Dan
Rosandich discovered much to his delight.
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The Story
Let's hear Dan's story in his own words...
"I got started as a fulltime cartoonist back in 1976 as I
desperately wanted to get my cartoons published after developing
a keen interest in magazine cartoons. My first time out, submitting
10 cartoons to a magazine in New York called Mechanix Illustrated
resulted in one of them being accepted for publication for the
fee of $35. I quickly became involved creating new cartoons on
many different subjects and after a few years developed a large
circle of regular "markets" which published my work.
I then began mailing promotional brochures to various businesses
and one of them approached me asking to use some in a series of
presentations.
"I soon began to realize a new market for my cartoons and
ran an ad in Presentations magazine.
I got more work and now license a lot of my existing images from
my various catalogs for this purpose alone. Not to mention newsletter
publishers, book publishers, e-zine publishers and also websites
and magazines. For instance, if a presenter is working with a group
of healthcare people, my medical cartoons are available. If they're
working with CEO's for a specific corporation, some of my business
cartoons may apply. Or if they're working with people in the educational
sector, my education or school spots may apply, and so on."
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An Interview
All questions are in bold and the answers are in normal text.
Since the interview was conducted in a free conversation style,
the questions and answers are all mixed up!!! Actually, Dan answered
most questions before I could even ask - so sometimes, the questions
finish after (not before) the answers themselves.
What inspires you? It's hard to put my finger on what "inspiration" is
or what actually inspires me except to say I enjoy the simple form
of being creative with pen on paper...in essence, drawing something
and looking at it and feeling satisfied with what I have illustrated. And
do you get creativity blocks I do get "blocked" from
time to time...I once dealt with a long period of time in which
I had a hard time creating cartoons, although I am "on call" with
many other publishers, it's nice when they call to actually assign
something and say: "Draw something which shows...." ,
and I'll do a rough sketch and send it to them and they'll approve
it for a finished inking or tell me to fine tune a specific part
of the drawing. But moreover it's nice to get a fast approval so
I learned to pay close attention to the details of the work they
need when I am initially contacted. - if yes, how do you overcome
them? To overcome creative blocks, I usually pick up books
or collections of other cartoons and by reading through them, this
has helped in the past. Seeing other forms of creative people's
work can sometimes help to overcome this. Or I leave cartooning
alone altogether and step out for a run. By seeing something different,
breathing fresh air and getting negativity out of mind also helps.
I'm no health-nut by any stretch of the imagination but have managed
to run well over 1200 miles per year for the last 20 years, and
when you do something that invigorates you physically, it also
invigorates your creativity. At least it's worked for me.
Do cartoons enrich Any presenter who has used cartoons in their
projects has told me it helps in their own communication with the audience
in that once a little humor or laughter is injected, the point is easier
to convey and many times the message is better understood. PowerPoint?
How sometimes in the introduction and ending of the presentation
or even throughout the show. This is left up to the presenter since
they know from the message they're trying to convey what should and
should not be portrayed. and where Of course in any humorous
or comedic display, and definitely within a presentation that is mundane...i.e.,
in something where you may be using A LOT of text or graphs, images
like a cartoon can keep the attention of your audience. do you think
they can be used and when should they be avoided Any presentation
which involves negative health issues like cancer or AIDS for instance.
If your audience notes you're including humor within your project,
they may not percieve your intentions in a positive or enlightening
manner.
Tell us about some instances where cartoons added value to
a presentation
A company in Colorado was instituting a 911 program in their county and to
help their workers understand the issue at hand, I created a few customized
animated looking, human-like telephones with pointers in hand so the presenter
would show him looking or pointing at the text in the overheads...this helped
keep the attention of the audience and the message conveyed in the text or
paragraphs of this particular presentation. The canned laughter of the crowd
also left the presenter at ease with his audience I later learned..
If someone doesn't want any EXISTING images from my catalogs for
a presentation, can I create CUSTOMIZED cartoons under their art
instructions?
The answer is YES...in fact, over the years I have considered creating customized
cartoons as a specialty of mine.
What about pricing? I usually base this on a number of
factors and would appreciate knowing this up front, to provide
you with a reasonable and understandable fee. Some of the factors
I take into consideration are:
- Whether or not the images are in color or black & white
- How fast you need the artwork. In an hour? A day? A week?
- How many in attendance
- Will the images appear in just the overheads or also in any
print materials you hand out to the audience
- What number of images you will need....1,2,3, or ??
- Will the presentation be in front of any Fortune 500 officers
or a group of non-profits?
So there are many factors to let me know about ahead of time if
you'd like a reasonable quote.
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How it works
Dan uses Photoshop for most of his work - this allows him more
than just creative freedom since he can distribute work to his
clients in any format they require from uncompressed TIFF to high-res
JPEG and regular GIF files.
For PowerPoint use, JPEG and GIF files work the best - and GIF
really works so much better for use in presentations, especially
if there are not too many colors in the cartoons being used. GIF
also keeps file sizes under control since its gamut does not exceed
256 colors - also known as 'indexed color' in the professional
world.
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Showcase
Dan is providing 5 cartoons absolutely free to Indezine readers
- all on different topics: healthcare, technology (a PowerPoint
cartoon!), business, education and law. They are all in GIF format
and offered as "incentive" cartoons. These can be used
royalty free in presentations as long as the © copyright symbol
and Dan's name and URL is retained on each image to at least protect
them from potential abuse.
Here's one of them:

You can download all five
of them here...
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Conclusion
I think use of Dan's cartoons in PowerPoint slides opens up a
new way to bring the amazing world of cartoons and presentations
together. If you know of an interesting story like this that explores
a new facet of PowerPoint usage and would like to be featured on
Indezine, do send me your feedback...
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