
Solving the PowerPoint Predicament
by Tom Bunzel, published on this site November 2nd 2006.

This book extract from Solving
the PowerPoint Predicament is an
Indezine exclusive with permission from Pearson Education.
The book goes beyond PowerPoint and teaches you how you
can use various third party products, and sound presentation
design principles to create presentations that look different
from the more common variety of PowerPoints that you encounter
each day.
The book is authored by Tom Bunzel, who has also written
Teach Yourself PowerPoint in 24 Hours.
I wish to thank Tom Bunzel, Karen Gettman, Judi
Taylor, and Lisa Jacobson-Brown for facilitating the
permission to extract.
ISBN: 0-321-42344-5 |
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Using Words as Pictures
One of the best ways to illustrate this point (notice the visual
concept) is to have some fun with words apart from their use in
titles and bullets.
This idea is not my own. It was inspired by someone known as a “PowerPoint
virtuoso,” whose presentations are legendary and whose work
was first introduced to me through Cliff Atkinson’s Sociable
Media website.
Larry Lessig is an attorney specializing in intellectual property
and is a well-known gadfly in his quest to propound the virtues
of open source and to confound the copyright and trademark endeavors
of major rights holders. Aside from that, his unique PowerPoint
style is worth a look, particularly in the context of trying out
new ideas and enhancing communication.
NOTE You can find Cliff Atkinson’s
interview with Lessig at http://www.
sociablemedia.com/articles_lessig.htm and a sample of his work
at http://
randomfoo.net/oscon/2002/lessig/.
Without dwelling on this simple concept, let’s create some
slides that we can use to convey a very important modern message.
First, let’s create the ordinary Title and Bullet text slide
that has graced or plagued the PowerPoint presentation from the
beginning, as shown in Figure 3-1.

Figure 3-1 The common Title and Bullet slide
uses language in its most basic form as though the medium were
a book or article.
There are a few bad things that can happen with this slide.
At the top of the list, because the speaker himself (or herself)
may start to fall asleep at the first or second bullet, he or she
may well begin reading it from the screen.
Although the facts themselves may be incredibly important and
relevant, if they are shown onscreen at all, they ought to be introduced
in a creative and more dramatic way.
Let’s try a few different techniques.
If you’ve looked at the Lessig example online, you’ve
seen the power of a single important word when it is flashed on
the screen and used in context with a powerful message.
Let’s try it with our example. Take a look at Figure 3-2.

Figure 3-2 A single word shown strategically
on the screen can convey different levels of meaning.
Imagine this word on the screen with a powerful speaker who has
something important to say about traffic congestion. Imagine the
power if he told a story about an ambulance that couldn’t
make it or a fire that
blazed unabated because equipment was late to the scene.
By using a text box instead of a regular title or bullet, you
have the freedom to place this word image anywhere on the slide.
You can right-click the text box and select AutoFormat to give
it a border, as you can see in Figure 3-3. The text box at the
top has the border as part of its formatting.
The text box below it has a rectangle added to it without a Fill
color. By
selecting the rectangle and not the text box, a subtle shadow has
been
applied to only the rectangle. (Applying a shadow to the text box
puts the shadow behind the text as well, which detracts from its
effect.)

Figure 3-3 A bit more emphasis can be added to
a simple text box by giving it a border and adding a shadow.
Here is yet another way to use the word with a border, but not
just shadow, but rather a wireframe 3D effect applied to the border,
and some simple Connector AutoShapes added to the mix.
The message in Figure 3-4 is not as stark as the previous versions,
but it does seem to suggest a systematic approach to our problem
or a more scientific bent.
We will get into the mechanics of creating these various elements
when we get more deeply into diagrams, but for now, be aware that
all of the tools for accomplishing this are on the Drawing toolbar
docked at the bottom of your screen. We’ll go over some of
the specific techniques later on.
But let’s continue with our visual word exercise and go
in another direction, again suggested by Larry Lessig. Here is
yet another way to convey the concept (see Figure 3-5).
Here, the Courier font has been colored white and placed on a
black background. When strategically used in contrast to ordinary
types of slides, the impact is quite dramatic.

Figure 3-4 Visual elements like a 3D wireframe
and Connector AutoShapes can provide more context and meaning for
the text box.

Figure 3-4 Visual elements like a 3D wireframe
and Connector AutoShapes can provide more context and meaning for
the text box.
For those who want a bit less subtlety and a bit more literalism,
you can break the letters of the word out into individual text
boxes and use the green Rotate tool to twist some of them before
you move them into a configuration like the one shown in Figure
3-6.

Figure 3-4 Visual elements like a 3D wireframe
and Connector AutoShapes can provide more context and meaning for
the text box.
You can get a bit more imaginative and still continue to work
with the meaning of a single word by copying the text box into
a more comprehensive diagram, as shown in Figure 3-7.
Copying and Moving the text boxes To
create this kind of effect quickly, you would create a single text
box, add the empty rectangle, and use SHIFT+click to select both.
On the Drawing toolbar, click Draw > Group > Group—which
makes this a single object. To quickly copy this shape, you can
obviously press CTRL+C when it’s selected or hold down the
CTRL key and drag out copies or “clones” of the text
box. Finally, you can use the Draw > Align and Distribute command
on the Drawing toolbar to straighten out the shapes and space them
equally. Or, for this scenario, you might want to accentuate the
chaos by also skewing them with the green Rotate tool.

Figure 3-4 Visual elements like a 3D wireframe
and Connector AutoShapes can provide more context and meaning for
the text box.
Which (if any) of these techniques you might actually use would
obviously depend on the venue, the topic, all of the issues we
addressed in Chapter 1, and your own personal style. This exercise
is only meant to demonstrate the tremendous range of creativity
that is possible within PowerPoint without even going beyond the
use of a single word.
Now that hopefully we’ve got your attention, let’s
go beyond words and language to the really powerful stuff—images.

Copyright © 2006 Pearson Education. All Rights
Reserved.
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