Interdependencies between Conceptualizing, Content and Design
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is defined by
can be modified considering
used to prepare
Preparing a concept require a lot of thought process. This thought process includes studying the subject from various angles, finding out the positives and bringing attention to them. Conceptualizing the advertising, marketing or packaging angle for any product or service requires a complete knowledge about the subject. The conceptualizing also needs to include specific strategies for design and content. For example, whom the content should be addressed to or the kind of styling required for the design.
The content is one of the most important parts in terms of advertising, marketing or any other related area. The content can be written prior to the design or vice-versa. Sometimes, it is the content that defines the concept. This of course varies from person to person. At times, one may need to adhere to strict measures in terms of the target audience or the style of language to be used.
The design can be prepared depending upon the concept. It can also be designed according to the heading. Sometimes, a design may be done prior to content. In this case, the content needs to be modified according to the design. A design needs to follow the way a concept is prepared, in terms of the layout, tones, graphics and entire look.