Olivier Gryson is the Internet Project Director at Servier International, an independent pharmaceutical company based in France. Their medical art is an offshoot of their existing business which they offer as free downloads for non-commercial use. In this exclusive conversation, Olivier discusses Servier's medical art and its evolution and usage.
Geetesh: Tell us more about the purpose and evolution of Servier Medical Art.
Olivier: The aim of Servier Medical Art is to provide healthcare professionals with a valuable tool to help them create their PowerPoint presentations. Indeed, when you want to illustrate a specific medical mode of action or an experiment in a lab, it is very difficult to find the image that exactly suits your needs.
Our idea was to propose a construction set made of basic elements that can be combined each other to create more complex scenes. For example, to illustrate a pharmacological mode of action, you can combine an empty cell, with a nucleus, receptors, channels, and any other intracellular component by a simple “copy” and “paste”.
We launched Servier Medical Art at the occasion of the congress of the European Society of Cardiology in September 2005 in Stockholm. More than 30,000 cardiologists were attending the congress.
At this time, we were looking for an innovative service to animate our booth. It met a great success.
We then used Servier Medical Art during other international and national congresses or events in many countries worldwide. (Germany, Spain, Italy, France, Turkey, …)
Geetesh: What's unique and different about the Servier Medical Art collection. Can you share some trivia about their usage.
Olivier: First of all, our images are available as PowerPoint files. Using them only requires “copy” and “paste”. It was very important for us to propose a service that is easy to use. Indeed, most of our visitors do not have specific skill in computers.
They are true vector images. We work with specialized scientific illustrators who produce Adobe Illustator files. Images are rescalable without loss of quality.
More than 2500 images are available for download. Furthermore, doctors can submit their suggestions online. We enrich our image bank almost every week.
Servier Medical Art is free of charge. Our objective is to be a source of reference for any healthcare professional who would like to illustrate a PowerPoint presentation. Basically, we precise on the site that images are available for educational purpose only, but we are often contacted by companies, universities or public organization who want to use our images in books or training programs. We often grant them the permission providing that they add Servier in the credits.
Recently we were amused to discover that our files were also spreading via peer-to-peer networks. We don’t think that it is the best way to get our image bank. Indeed, Servier Medical Art is in permanent evolution. Our site is the only up-to-date source to get the files. Furthermore, we do not ask for a specific registration to get the images. “You enjoy the images, you download them free of charge and that’s all!”.
Jeff Koke (pictured to the right) is a graphic designer and creative marketing expert who has been designing professionally since 1992. He is the co-founder of two businesses: Koke Creative, a creative marketing firm that helps innovative companies build strong brands and executes on those brands through Web, print and presentation design; and PointClips, a site that sells high-quality professional graphics for PowerPoint. Jeff lives in Austin, Texas, with his wife and two children. He enjoys Tae Kwon Do, soccer, writing and music.
Geetesh: Tell us more about yourself and PointClips.
Jeff: I've been involved in graphic design professionally since 1992, and have been working in PowerPoint since 1997 when I was creative director for an enterprise software company, helping them craft effective sales and marketing presentations. More recently, my design firm Koke Creative has built a practice around creating beautiful and powerful PowerPoint presentations for all kinds of companies.
The idea for PointClips came from the fact that one of our clients required that all the artwork in their presentations be built within PowerPoint, not imported from JPEGs or other external graphics. This was for file size reasons as well as to increase the quality of the presentation when given over NetMeeting. We developed a method for creating beautiful icons and objects using PowerPoint's built-in drawing tools. Our illustrator, Russell Moore, used this method to build the hundreds of objects that we offer on PointClips.
Geetesh: How are PointClips different than other graphics for PowerPoint.
Jeff: When people think of graphics for PowerPoint, they usually think of backgrounds and templates, or stock photography -- or they think of the cartoony clip art that comes with the program. We wanted to break that paradigm with PointClips. PointClips are unique illustrations that convey the benefits of native PowerPoint objects (scalability, transparency, editability) while having the detail and beauty of graphics that are usually created in other design programs, like Adobe Photoshop and Adobe Illustrator. If you've spent any time working with PowerPoint's drawing tools, you'll know that this isn't easy.
Being vector illustrations, their main advantage is flexibility: they can be scaled to any size, from a tiny icon or bullet, to a graphic that fills the slide -- all without any loss of detail or quality (no jagged, pixellated edges); they have transparent backgrounds, so they can be placed on top of other elements without white boxes around them; and they are easily editable by ungrouping their components and editing the colors or individual points. If needed in other applications, they can be copied and pasted into Word or Excel, or exported as JPEG or PNG for any other application, including web sites.
This time, in a continuing series for PowerPoint beginners, I have put up a tutorial on insering clip art in PowerPoint using the Clip Art task pane, found in PowerPoint 2002 and 2003.
Our idea was to propose a construction set made of basic elements that can be combined each other to create more complex scenes. For example, to illustrate a pharmacological mode of action, you can combine an empty cell, with a nucleus, receptors, channels, and any other intracellular component by a simple “copy” and “paste”.
They are true vector images. We work with specialized scientific illustrators who produce Adobe Illustator files. Images are rescalable without loss of quality.
