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Author: Bess Gallanis
Bess Gallanis is the founder of Speaking with Power and Persuasion, an executive communications consulting firm based in Chicago. She is a communication coach, speaker, journalist, a student of yoga and insight meditation and the author of Yoga Chick (Warner Books, 2006). For more than 25 years, public and private company CEOs, senior executives, portfolio managers and financial advisors have sought out Bess to help them develop their leadership voice and to make an impact through skillful communications. She prepares clients for high stakes presentations, media interviews and sensitive conversations. Bess draws from the universal wisdom of yoga and insight meditation as a model for Presentation Yoga, which emphasizes leadership from within, personal authenticity and storytelling.
Last week I was at a Fortune 50 company working with a group of research and development scientists on authentic leadership communication skills. The diverse, multi-stakeholder, global marketplace is driving a new appreciation in business circles for the most basic form of human communication: storytelling.
A new generation of business leaders understands that to build trust and effectively lead, their stories must touch people in their hearts, stir their emotions, stimulate them to question the status quo and motivate them to act.
These leaders know that the best stories win -- people’s hearts, minds and commitment.
Stories bridge cultures, gender, age and industries. Storytelling is highly effective when your goal is:
To leverage the power of storytelling, it helps to understand:
More than sentiment underlies the grip of emotion. Emotions are a complete mind-body event, produced by a secret sauce of hormones, peptides and proteins that creates a chemical imprint on your brain, forming a lasting memory. Strong emotions create vivid memories.
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